PRAIDICT USE CASE
MARKET ENTRY STRATEGIES WITH PRAIDICT
THE CHALLENGE
IS THERE A MARKET FOR ME?
Many factors and prerequisites are relevant for the market entry of a new business model. As the name suggests, intensive knowledge of the market to be entered is crucial. What is the market size, what potential does it offer? Who are the market players, who is a competitor? How has demand developed in the past and how will it develop in the future?
How does the target group act, what are customer preferences or purchase decision factors? Which strategies and tactics do I have to use to reach the target group? What marketing messages and channels do I have to use for this? How fast can I react to changes in the market and what are the risks of entering the market? We need to find answers to all these questions.
The analysis of these factors requires a significant timeframe and budget. It is much easier, faster, more data-driven and more accurate with a PRAIDICT analysis.
MARKET ENTRY
COMMON PROBLEMS
- Low market knowledge
- High risk
- Great competition
ARE YOU READY TO TAKE IT TO THE NEXT LEVEL?
DATA-DRIVEN, MARKET-ORIENTED MARKET ENTRY WITH PRAIDICT
FEATURES
PRAIDICT PROVIDES ANSWERS
A market entry strategy with PRAIDICT answers many questions that entrepreneurs ask themselves:
- What is the market size, what potential does it offer?
- Who are market players and competitors?
- What special features characterise the target group?
- Which marketing strategies should I apply?
- How has demand developed in the past?
- How will it develop in the next 24 months?
BENEFITS
PRAIDICT SOLVES PROBLEMS
What benefits arise from an enhanced market entry strategy?
- Improved understanding of the market
- A better understanding of competition
- Business case validation
- Faster decision making
- Fewer wrong decisions, less risk
- Less costs with qualitative, non-data-based analyses
- In a nutshell: less risk, more success
