EXPAND YOUR MARKETING MIX WITH PRAIDICT

If you want to achieve more success in marketing and sales, you require relevant data to understand the demand of the target group. However, the introduction of complex marketing automation software is very elaborate. Especially for companies in the SME sector, the question arises: Can I optimise my sales and increase my turnover without expensive technology? The answer is PRAIDICT, the AI-based market and demand analysis. How do I reach my target groups at the right time with the right offers via the appropriate channel to encourage them to buy or contact me? PRAIDICT’s diverse data provides you with the answers to optimise your sales and marketing. Use the insights for demand-driven communication of products and services to your existing customers and prospects – for targeted campaigns and increased sales.

WHAT IS THE DEMAND?

PRAIDICT identifies people’s actual demand. What questions, what wishes, what problems do they have? And specifically for marketing: What questions do users have about a topic or product? What is relevant for the purchase? In the example on the topic of cordless screwdrivers, it becomes apparent that test reports in particular play a major role.

WHAT ARE THE BENEFITS OF THIS KNOWLEDGE?

By looking at demand, marketing measures can be precisely aligned with people’s demands. Instead of promoting products on gut instinct and in this example only focusing on a particularly low price (which only has a third of the demand compared to test reports), PRAIDICT reveals which topics are genuinely interesting and should be addressed.

WHEN DO THEY LOOK FOR IT?

Perhaps the most important question for successful marketing is “when”. In many cases, there are recurring seasonalities in which people demand certain products. So it makes a huge difference in which month a particular campaign is rolled out.

With the Seasonality Data, PRAIDICT highlights which seasonalities apply to which topic and provides marketing recommendations. The example for cordless screwdrivers demonstrates: There are two annual peaks. On the one hand, the demand grows during the spring months of March, April, May; on the other hand, there is a surge in November. Derived from this, this implies that customers want to start handicraft projects especially during spring and hope for a good Black Friday offer in November. Instead of running large campaigns in the summer months or especially early after the turn of the year, PRAIDICT shows which is the best time.

HOW DO I APPROACH THE CUSTOMER?

The ideal approach is in itself a fine-tuning of a marketing campaign. Nevertheless, it is the core of my message. What do I say? How do I say it? In what form can this information, the advantages and reasons for a purchase be conveyed in the best possible way? PRAIDICT provides a solution to this problem as well:

With its integrated CONTENTSCORING, PRAIDICT has a further module that supports the creation of optimal content; precisely these texts and messages for the communication of marketing measures.

As shown in the figure, the content of the text is checked for people’s demand and psychologically optimized so that the reader can absorb the information in the best possible way.

HOW DO I BENEFIT FROM INTERNAL DATA?

The market observation is particularly interesting as it represents the real demand of the target group. Nevertheless, each company has its own individual characteristics that are essential for a well-founded consideration.

The PRAIDICT ANALYTICS platform allows complex statistical models to be used to determine well-founded analyses with internal metrics about one’s own marketing measures.